One is a life-changing brand. 

Every One funds clean water projects in areas that need it most. So far, we have helped The One Foundation raise over £20 million, changing the lives of over 4 million people.

One Water was launched back in 2005 with a simple vision: to sell bottled water in the UK to fund water projects across the world. The name One represents the idea that you can’t change a billion people’s lives, but if you can change just One that’s a definition of success.

Choose One Water and join the fight to end water poverty.

Switch Water, Change Lives.

The Story of One Water

What began with a photograph in The Guardian of a Kiberan girl sitting next to a padlocked tap in Nairobi in 2003, is now a movement that has given clean, safe water to 4 million people worldwide. All because Duncan Goose – Founder of One Water – returned home from 2 years travelling around the globe, and decided to put his skills in the advertising world to better use, fighting global water poverty.

One simple goal. Others could only dream of.

Our Accreditations

The British Airways 100

Our Founder, Duncan, was named in British Airways’ list of the “100 Makers of Modern Britain”.

FSB Celebrating Small Business Awards

We were an area finalist for ‘Ethical-Green Business of the Year’ at the FSB Celebrating Small Business Awards, 2019.

World Food Innovation Awards

We were a finalist for Best Sustainable Packaging with our water cartons at the World Food Innovation Awards, 2019.

Lunch! Innovation Challenge

We won Bronze in the Innovation Challenge with our brand new water carton, One Less Bottle, at lunch! 2018.

Doing Good In Other Ways

As a founding UK B-Corp and planet-conscious brand, our values are based on using business as a force for good by putting people and planet first. As well as funding sustainable clean water projects, we also focus on minimising our environmental impact.

Liquid Potential

There are 785 million people in the world without access to safe drinking water and over 2 million of these die every year from waterborne diseases, most of whom are under 5 years old. The vision of The One Foundation is ‘a world in which everyone has access to clean water. Forever.’