I recently joined the team at sustainable and Fair Trade fashion label People Tree to get a sneak peek at one of their photo shoots.
We’re big fans of People Tree at One. Working in an industry that is, unfortunately, often associated with sweatshops, child labour and pollution, they’re widely recognised by customers and the fashion industry as a pioneer in Fair Trade and environmentally sustainable fashion. For over twenty years, they have partnered with Fair Trade artisans and farmers in the developing world to produce ethical and eco fashion collections.
If you haven’t heard about The Butterfly Effect before – it’s the theory that the tiny flutter of a butterfly’s wing can cause a cyclone on the other side of the world. This is how we like to think of our work at One because 100% of our profit funds clean water projects in the world’s harshest regions. Just by changing the brand of clothes or bottled water that you buy, you can help to improve lives on the other side of the world.