evolving our brand
For the past 20 years, One Water has stood for something bigger than just bottled water.
With every bottle sold, we’ve been funding clean water projects across sub-Saharan Africa, turning an everyday choice into life-changing impact. To date, together with The One Foundation, we’ve raised over £30 million – and we’re only just getting started.
Now, we’re evolving. Our brand is undergoing a transformation, not just in how we look and speak, but in how we tell the story of impact. Because we know that in a world where people feel overwhelmed by the scale of global challenges, the real power lies in the small, everyday actions that ripple into something much bigger.
do one good thing: a movement for everyday impact
We live in a time where making a difference can feel impossible. The problems just seem too vast, and as individuals, we often feel like our actions won’t matter. But they do. Real impact happens when small, intentional choices become habits, inspiring others to do the same.
That’s why we’re launching do one good thing, an ongoing movement that shifts the focus from grand gestures to the small, meaningful choices that truly create change. Whether it’s choosing ethical bottled water, supporting a local charity, checking in on a friend, or simply sharing a moment of kindness, these acts have a domino effect. When enough people take small steps, they add up to something powerful.
Our new look for a bigger purpose
Our brand refresh is about more than aesthetics – it’s about deepening our impact and making it clearer than ever what we stand for. Our new visual identity is bold, purposeful, and modern, reflecting our mission to make ethical hydration the easy choice. Our messaging is evolving, too – stripping away complexity to reinforce a simple, powerful truth: every drop makes a difference.
More than a campaign – a mindset shift
To bring this philosophy to life, we’re taking to the streets, gathering real stories from real people about the moments of kindness that changed their lives. We’re shining a light on the small choices that add up, proving that you don’t have to change the world overnight – you just have to start with one good thing. Keep your eyes peeled for more of this in the coming weeks.
Join Us
This is more than a rebrand. It’s a shift in how we think about impact. And it starts with you.
So, what’s your One Good Thing?
Follow along, get involved, and be part of a movement that proves that when enough people do small things, big things happen. #DoOneGoodThing.