our manifesto
One was created to change lives, one bottle at a time, one day at a time. For us, no impact is too small, because every life matters.
Every single day, someone’s life is transformed because of what we do.
We may be small, but we achieve great things.
Over the last 20 years, our collective determination has produced life-changing results.
One person, one day at a time.
And we push on.
Because we believe that in another 20 years we can do even more, change even more lives, inspire even more support and create ripples of good across our planet.
We believe in a world where everyone has access to safe, clean water.
Enough to stay healthy, to live with dignity and to thrive.
A world where women and girls no longer walk for hours along dark, unsafe roads to collect water.
Where basic hygiene isn’t a privilege, it’s a right – one that empowers girls everywhere to attend school and women to pursue their dreams.
Where parents no longer face a choice between food and education.
And where livelihoods are built and entire communities lifted out of poverty.
We believe in a planet free from plastic waste, where every action is a step towards slowing climate change and safeguarding our shared future.
We are here to do the right thing – not just the convenient thing. We commit to treating everyone we work with, with respect and gratitude.
We believe in accountability – not just to ourselves, but to the people we serve and the planet we live on.
Every bottle sold, every life changed – it all makes a difference. One small act, one marginal gain, one little win – can all be life changing.
So every day, we promise to do one good thing.
